Reinventing retail the new rules that drive sales and grow profits
Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, t...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson
[2019]
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009686298106719 |
| Sumario: | Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, transform themselves and thrive. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers and turned declining market share into stellar growth - all based on a keen practical understanding of the consumer. Now consulting and mentoring businesses on commercial and digital topics, Ian lives in Oxford with his family. |
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| Descripción Física: | 1 online resource (234 pages) |
| ISBN: | 9781292270791 9781292270784 |
