Positioning the battle for your mind

"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ..."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the origina...

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Detalles Bibliográficos
Otros Autores: Ries, Al, author (author), Gardner, Grover, narrator (narrator), Trout, Jack, author
Formato: Grabación no musical
Idioma:Inglés
Publicado: [Place of publication not identified] : McGraw Hill-Ascent Audio 2001.
Edición:[First edition]
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009686286706719
Descripción
Sumario:"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ..."--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking
Descripción Física:1 online resource (1 audio file (04 hr., 08 min.))
ISBN:9781639294763