Key marketing metrics the 50+ metrics every manager needs to know
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most import...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Harlow, England :
Pearson Education, Limited
[2021]
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| Edición: | 3rd ed |
| Colección: | Financial Times
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009686272806719 |
