Key marketing metrics the 50+ metrics every manager needs to know
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most import...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Harlow, England :
Pearson Education, Limited
[2021]
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| Edición: | 3rd ed |
| Colección: | Financial Times
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009686272806719 |
| Sumario: | Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right o. |
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| Notas: | Primera edición ingresada bajo: Marketing metrics. 2006. |
| Descripción Física: | 1 online resource (494 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781292360881 9781292360874 |
