Leading with noble purpose how to create a tribe of true believers

"Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpo...

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Detalles Bibliográficos
Otros Autores: McLeod, Lisa Earle, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley 2016.
Colección:THEi Wiley ebooks.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009679540306719
Descripción
Sumario:"Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning. Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset--their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great. The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to: Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose Reframe your approach to metrics so that they accelerate performance Create a tribe of True Believers who drive revenue and do honorable work People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both"--
"Leading with Noble Purpose is Lisa Earle McLeod's step-by-step guide for capturing the hearts and minds of your employees and, in turn, your customers. You'll learn how to name and claim your Noble Sales Purpose (NSP) and leverage it throughout your organization to create competitive differentiation, and increase employee engagement. You'll discover why leaders who overemphasize with financial metrics have a chilling effect on employee morale, product innovation, and customer engagement. You'll learn how to craft a compelling leadership narrative based on the three truths of human engagement. Leading with Noble Purpose is a call for 21st century leaders to look up from their spreadsheets and become the kind of leaders that people want to follow"--
Notas:Includes index.
Descripción Física:1 online resource (257 p.)
Formato:Access using campus network via VPN at home (THEi Users Only).
ISBN:9781119119838
9781119176664
9781119119814