| Sumario: | Just two years after Steve Jobs introduced the first iPhone in January 2007, Apple - which had never sold mobile phones to date - overtook Nokia as the sales leader in the telephone sector. Apple changed the communication industry and, more importantly, the lives of its customers. The secret of your success? Get ahead of your competitors by discovering and delivering an extraordinary experience to your customers. Currently the client is the one who has the power in his hand via smartphone. The rules of the game have changed and those organizations that are unable to see it and take it into account can take it for granted that their days are numbered. If you are one of those who think that to be successful in the current era of experience, the most important thing is to put the customer at the center of the business, this is undoubtedly the manual you were looking for. After reading this book, you will know and be able to implement the Sales with Value® model in your company, which will help you strategically orient your company's culture towards your customers and develop actions of proven solvency to surprise your customers and achieve extraordinary results. The infallible formula to make your customers fall in love is based on three pillars: Valuing employees: generating greater commitment to results. Add value to the customer: through a memorable experience. Increase the value of the company: increasing the result of the business.
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