| Sumario: | An essential book for anyone who wants to build a more humane and cooperative world, and a better future for all. The basic idea is that the creation of value in companies is not only for the shareholders, but for everyone: customers, employees, suppliers, investors, for society and the environment. By taking into account the points highlighted by the authors can build better companies and businesses that make capitalism reach its full potential and create value for all of us."Conscious Capitalism", in addition to a book, is an organization that is internationalizing with chapters in different countries of the world to promote your ideas. As seen on Oprah's Super Soul Sunday A New York Times and Wall Street Journal bestseller In this book, Whole Foods Market co-founder John Mackey and professor and co-founder of Conscious Capitalism, Inc. Raj Sisodia, defend the inherent good of both business and capitalism. Featuring some of today's best-known companies, they illustrate how these two forces can and do work most powerfully to create value for all stakeholders: including customers, employees, suppliers, investors, society and the environment. These "Conscious Capitalism" companies include Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS, and dozens of others. We know them; we buy their products or use their services. Now is the time to better understand how these organizations use four specific principles--higher purpose, stakeholder integration, mindful leadership, and mindful culture and management--to build strong businesses and help move capitalism further toward realizing its greatest value. potential. As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue that aspiring business leaders and builders need to continue on this path of transformation, for the good of both business and society as a whole. At once a bold defense and reimagining of capitalism and a blueprint for a new system of doing business based on a more evolved ethical consciousness, this book provides a new lens for individuals and businesses seeking to build a more cooperative, humane, and positive future.
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