We first : how brands and consumers use social media to build a better world

We first how brands and consumers use social media to build a better world

Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.

Detalles Bibliográficos
Autor principal: Mainwaring, Simon (-)
Autor Corporativo: Tantor Media (-)
Otros Autores: Lee, John Rafter (Narrador)
Formato: Grabación no musical
Idioma:Inglés
Publicado: [Old Saybrook, Conn.] : Tantor Media [2011]
Edición:Retail ed. ; Unabridged
Materias:
Social responsibility of business.
Capitalism.
Social media > Economic aspects.
Branding (Marketing)
Internet marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657438106719
Descripción
Sumario:Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.
Descripción Física:1 online resource (1 audio file)
ISBN:9781452623856

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