True story how to combine story and action to transform your business
The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
| Otros Autores: | , |
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| Formato: | Grabación no musical |
| Idioma: | Inglés |
| Publicado: |
[Minneapolis, Minn.] :
HighBridge Audio
[2014]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657437806719 |
| Sumario: | The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. |
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| Descripción Física: | 1 online resource (1 audio file) |
| ISBN: | 9781622314591 |
