The human brand : how we relate to people, products, and companies

The human brand how we relate to people, products, and companies

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Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?

Detalles Bibliográficos
Otros Autores: Malone, Chris, 1969- author (author), Fiske, Susan T., author (narrator), Runnette, Sean, narrator
Formato: Grabación no musical
Idioma:Inglés
Publicado: [Minneapolis, Minnesota] : HighBridge Audio [2013]
Materias:
Consumer behavior.
Marketing > Psychological aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657415406719
Descripción
Sumario:Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?
Descripción Física:1 online resource (1 audio file)
ISBN:9781622312979

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