The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

The High Roller Experience How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

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The marketing guru of Caesars/Harrah’s shows business execs and CMOs how to double-down and win with a proven data-driven and customer-centric approach

Detalles Bibliográficos
Otros Autores: Norton, David, author (author)
Formato: Video
Idioma:Inglés
Publicado: McGraw-Hill 2017.
Edición:1st edition
Materias:
Customer relations.
Consumer profiling.
Customer loyalty.
Leadership.
Decision making.
Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657406006719
Descripción
Sumario:The marketing guru of Caesars/Harrah’s shows business execs and CMOs how to double-down and win with a proven data-driven and customer-centric approach
Descripción Física:1 online resource (1 video file, approximately 5 hr., 19 min.)

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