Small is the new big and other riffs, rants, and remarkable business ideas
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning ou...
| Autor principal: | |
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| Formato: | Grabación no musical |
| Idioma: | Inglés |
| Publicado: |
[Minneapolis, Minn.] :
HighBridge Co
2006.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009657385806719 |
| Sumario: | Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing |
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| Notas: | Downloadable audio file. Title from title screen (viewed March 17, 2009). Abridged. Duration: 7:31:43. Duration: 7 hr., 0 min. |
| Descripción Física: | 1 online resource (1 audio file) |
| ISBN: | 9781598871050 |
