Digital marketing strategy, implementation and practice

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisat...

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Detalles Bibliográficos
Otros Autores: Chaffey, Dave, 1963- autor (autor), Ellis-Chadwick, Fiona, autor
Formato: Libro
Idioma:Inglés
Publicado: Hoboken, NJ : Pearson [2022]
Edición:Eighth Edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009651691106719
Descripción
Sumario:"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"--
Descripción Física:xxv, 534 pàgines ; 26 cm
Bibliografía:Inclou bibliografia i índex
ISBN:9781292400969