Consumer Psychology: A Study Guide to Qualitative Research Methods
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
| Autores principales: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Leverkusen
Verlag Barbara Budrich
2016
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009649942406719 |
| Sumario: | This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (168 p.) |
| ISBN: | 9783847408918 |
