Reimagining industry growth strategic partnership strategies in an era of uncertainty
"As economic challenges continue to unfold, executives seek a resource to understand a unique alternative.Executives are under pressure to produce results. Industry consolidation, rapid innovation, and shifting consumer attitudes are changing the way companies design products and go to market i...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2022]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009645708106719 |
| Sumario: | "As economic challenges continue to unfold, executives seek a resource to understand a unique alternative.Executives are under pressure to produce results. Industry consolidation, rapid innovation, and shifting consumer attitudes are changing the way companies design products and go to market in a globally competitive marketplace. With two economic downturns in eleven years, one of them a global pandemic, companies are regularly evaluating how to develop strategies and how to adapt in uncertain times. Reimagining Industry Growth will help executives of all industries understand the mostly untapped power of leveraging industry associations as strategic partners. Through these partnerships, associations are utilized to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position for growth. In a time of disruption and change, this book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships within trade associations. It includes factual case studies outlining strategic partnerships in five different industry segments through their associations, and roadmaps for how executives can apply lessons learned from these success stories. This book will help readers to reimagine the potential strength and value of moving the needle for entire industries through effective strategic partnerships within and between these industry and trade associations. Through industry case studies, Varroney defines strategic partnership and explores how these industries are transforming themselves to successfully navigate through uncertainty, mitigate risks, and position for growth"-- |
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| Descripción Física: | 1 online resource (258 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119855934 9781119855941 |
