Mass communication issues, perspectives and techniques
Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, P...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oakville, Ont. :
Apple Academic Press
2011.
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| Edición: | 1st ed |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009644308206719 |
| Sumario: | Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media's role in public health campaigns. It also also explores mass media theory and incor |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (302 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780429087363 9781466562585 |
