Retailization brand survival in the age of retailer power

Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power.

Detalles Bibliográficos
Otros Autores: Thomassen, Lars, autor (autor), Lincoln, Keith, autor, Aconis, Anthony, autor
Formato: Libro
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page 2009
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009639437906719
Descripción
Sumario:Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power.
Notas:Índex
Descripción Física:xviii, 221 pàgines : il·lustracions ; 24 cm
Bibliografía:Bibliografia (pàges 199-209)
ISBN:9780749453367