Strategic planning, execution, and measurement (SPEM) a powerful tool for CEOs
Although there are countless books available on strategic management, there are few, if any, that supply practical coverage of strategic planning, execution, and measurement-until now. Considering the entire value chain, this book covers the complete process of strategic planning, execution, and mea...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
CRC Press
2013.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009633594706719 |
| Sumario: | Although there are countless books available on strategic management, there are few, if any, that supply practical coverage of strategic planning, execution, and measurement-until now. Considering the entire value chain, this book covers the complete process of strategic planning, execution, and measurement. Based on three decades of field-tested experience, Strategic Planning, Execution, and Measurement (SPEM): A Powerful Tool for CEOs provides both a consultant's view and an entrepreneurial approach to strategic planning, execution, and measurement. Walking you through the process, it begins |
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| Notas: | "A Productivity Press book." |
| Descripción Física: | 1 online resource (287 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780429254192 9781466567467 |
