Strategic brand management : building, measuring, and managing brand equity

Strategic brand management building, measuring, and managing brand equity

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Detalles Bibliográficos
Otros Autores: Keller, Kevin Lane, 1956- author (author), Swaminathan, Vanitha, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Harlow, England : Pearson Education Limited [2020]
Edición:Fifth edition, global edition
Materias:
Product management.
Brand name products > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009632533506719
Descripción
Descripción Física:1 online resource (621 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781292314990

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