| Sumario: | Only by understanding IT-driven business services and anchoring them in a service design statement (SDS) can enterprises translate business needs into IT-intensive business services. In Collaborative Business Design – Improving and innovating the design of IT-driven business services, Brian Johnson and Léon-Paul de Rouw comprehensively explain how to use business service design (BSD) to formulate an effective SDS that will help business and IT cooperate to create robust, efficient services that support business requirements. The book delves into the inner workings of services, with the aim of making sure that each side – business and IT – understands the other’s needs and drivers so that services can deliver what is required, expected and promised of them throughout their lifecycle. It: Examines the gap in understanding between IT and business. Introduces Business Service Design (BSD) – an analytic approach to understanding the characteristics of IT-driven business services. Provides an overview of the different components that must be analysed to obtain insight into the characteristics of IT-driven business services and to anchor these insights into a Service Design Statement (SDS). Considers the different parts of the BSD and SDS. Explores how to obtain insight into the design of IT-driven business services using BSD. Discusses practical consequences for business transformation to continually define, develop and improve robust services that customers want to use. About the Authors Brian Johnson has held a number of key leadership and strategic roles in government and private companies. He was a part of the UK government team that created the ITIL® approach. He has written a number of books on ITIL®, the software life cycle and the role of IT in business. When he isn’t working or writing, Brian’s passion is playing football. Léon-Paul de Rouw studied technical management and organisation sociology. He worked for several years as a consultant and researcher in the private sector. Since 2003, he has been a programme manager with the central government in the Netherlands. He is responsible for all types of projects and programmes that focus on IT and business (outsourcing, implementation and change). Currently, he is the project manager for a multi-million euro project on the nationwide implementation of IT-driven business services. Léon-Paul’s previous books were primarily written for professionals in their field, including IT demand-suppl...
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