How to Build an Editorial Calendar for Your Blog
Building a meaningful “big picture” editorial calendar is an essential tool for having a successful blog. Content marketing expert Laura Busch explains why in this detailed look at the components – and most importantly the processes - that drive the creation of an editorial calendar. You’ll learn...
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| Idioma: | Inglés |
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O'Reilly Media, Inc
2016.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631311506719 |
| Sumario: | Building a meaningful “big picture” editorial calendar is an essential tool for having a successful blog. Content marketing expert Laura Busch explains why in this detailed look at the components – and most importantly the processes - that drive the creation of an editorial calendar. You’ll learn about recognizing and defining your blog’s constraints; methods for identifying your blog’s personas; sources you can use to collect research on the content you’ll incorporate into your blog; specific design practices you should follow when producing your content; and how to create and fill out an effective editorial calendar template. Understand why creating an editorial calendar is crucial to successful blogging Explore the processes successful bloggers use to create their editorial calendars Learn about the convertible persona concept and how it’s used in planning a blog See how sources like comments, analytics, and surveys are used to identify personas Review the best tools to use to collect research on the content you’ll want to blog about Learn to create and use an editorial calendar template most appropriate to your needs Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine andSitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design. |
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| Notas: | Title from title screen (Safari, viewed August 31, 2016). Date of release from resource description page (Safari, viewed August 31, 2016). |
| Descripción Física: | 1 online resource (1 video file, approximately 28 min.) |
