Design, Culture, and Transformation—Design Thinking at IBM
In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking...
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| Idioma: | Inglés |
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O'Reilly Media, Inc
2017.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631272306719 |
| Sumario: | In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking and is addressing the needs of their users to deliver outcomes with speed and at scale. |
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| Notas: | Title from resource description page (viewed December 19, 2017). |
| Descripción Física: | 1 online resource (1 video file, approximately 10 min.) |
