Performing meaningful, qualitative market research

Almost any meaningful enterprise software market will have communities of like-minded users. As a product manager, it's your job to find them and learn as much as you can. Here, we'll talk about how to find these communities of users—not just of your product, but of your competitors'...

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Detalles Bibliográficos
Otros Autores: Reeves, Blair, author (author)
Formato: Video
Idioma:Inglés
Publicado: O'Reilly Media, Inc 2018.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631246606719
Descripción
Sumario:Almost any meaningful enterprise software market will have communities of like-minded users. As a product manager, it's your job to find them and learn as much as you can. Here, we'll talk about how to find these communities of users—not just of your product, but of your competitors' as well.
Descripción Física:1 online resource (1 video file, approximately 5 min.)
ISBN:9781492034926