Performing meaningful, qualitative market research
Almost any meaningful enterprise software market will have communities of like-minded users. As a product manager, it's your job to find them and learn as much as you can. Here, we'll talk about how to find these communities of users—not just of your product, but of your competitors'...
Otros Autores: | |
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Formato: | |
Idioma: | Inglés |
Publicado: |
O'Reilly Media, Inc
2018.
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Edición: | 1st edition |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631246606719 |
Sumario: | Almost any meaningful enterprise software market will have communities of like-minded users. As a product manager, it's your job to find them and learn as much as you can. Here, we'll talk about how to find these communities of users—not just of your product, but of your competitors' as well. |
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Descripción Física: | 1 online resource (1 video file, approximately 5 min.) |
ISBN: | 9781492034926 |