Management Research Methodology Integration of Principles, Methods and Techniques

The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtai...

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Detalles Bibliográficos
Otros Autores: Mathirajan, M., author (author), Sivakumar, Appa, author, Krishnaswamy, K., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Pearson India 2016.
Edición:1st edition
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631214206719
Descripción
Sumario:The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design, and confounded by obstacles in obtaining accurate data and complexities of data analysis. This book seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way.
Descripción Física:1 online resource (600 pages)
ISBN:9788131785782