Innovation and creativity in SMEs challenges, evolutions and prospects
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and cr...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
ISTE
[2019]
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| Edición: | 1st edition |
| Colección: | Innovation, entrepreneurship, management series. Smart innovation set ;
Volume 21. THEi Wiley ebooks. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630991706719 |
| Sumario: | In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account |
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| Descripción Física: | 1 online resource (240 pages) |
| Formato: | Access using campus network via VPN at home (THEi Users Only). |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119649137 9781119649144 9781119513742 |
