Marketing management Indian cases

Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in Ind...

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Detalles Bibliográficos
Otros Autores: Aggarwal, Ashita, author (author), Aggarwal, Ashita, consultant (consultant)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Noida, India : Pearson India Education Services [2018]
Edición:First impression
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630696006719
Descripción
Sumario:Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.