Writing for social media

Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your busine...

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Detalles Bibliográficos
Otros Autores: Marshall, Carrie, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Swindon : BCS [2018]
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630558906719
Descripción
Sumario:Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience and how to use social media tools.
Descripción Física:1 online resource (xi, 74 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781780174525
9781780174518