| Sumario: | Almost 5 hours of video instruction Overview SEO Essentials shows users everything they need to optimize any website to rank higher in Google and Bing search results. Description In these 32 videos, Michael Miller shows you how to optimize the content, design, organization, and code of your website to optimize your Google and Bing search results. You'll learn what search engine optimization (SEO) is, why it's important, and how it works. You'll discover how to optimize keywords, content, HTML tags, inbound links, and more to improve your site's search ranking. You'll also learn advanced techniques for B2C, B2B, and mobile marketing, as well as how to track and evaluate your SEO results. Finally, you'll discover how to integrate SEO into your overall online marketing plan. About the Instructor Michael Miller is a prolific and best-selling writer. He has written close to 200 books and produced dozens of instructional videos over the past two decades, on a variety of topics from computers to music to business. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. Collectively, his books have sold more than a million copies worldwide. Skill Level Beginners Intermediate Advanced What You Will Learn How Google and other search engines work and what they look for when creating their search rankings. How to use SEO techniques to improve your site's search ranking. How to create linkworthy content. How to integrate SEO with social media. How to optimize your site for mobile and local search. How to create and implement an SEO strategy for your site. Who Should Take This Course These videos are ideal for marketing, design, and IT staff responsible for website design and performance. Course Requirements Basic understanding of website design and HTML Basic understanding of marketing concepts PART 1: UNDERSTANDING SEARCH ENGINES AND SEO This series of lessons shows you how search engines work, why they're important to your website and business, and how you can use search engine optimization (SEO) to improve your site's search ranking. You'll also learn which search engines to target and how to prepare your site for the SEO process. PART 2: ESSENTIAL SEO TECHNIQUES These lessons teach you everything you need to know to optimize your site for better search performance. Learn all the major tools of SEO content optimization, keywords, HTML tags, design and organization, inbou...
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