One simple idea turn your dreams into a licensing goldmine while letting others do the work

With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger! Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the be...

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Detalles Bibliográficos
Otros Autores: Key, Stephen, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, New York State : McGraw-Hill Education 2015.
Edición:Revised and expanded
Colección:McGraw-Hill's AccessEngineering
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629868406719
Descripción
Sumario:With must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions – without lifting a finger! Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea . Since that time, many changes have occurred in the entrepreneurial world. One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author’s strategies.
Notas:Includes index.
Descripción Física:1 online resource (1 volume)
ISBN:9781259584787
9781259589676