Color forecasting for fashion
Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar color...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Publishing
2012.
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| Edición: | 1st edition |
| Colección: | Portfolio Skills
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629748906719 |
| Sumario: | Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry. Color Forecasting for Fashion breaks down the forecasting process-from how to put together a color palette to color theory and the way that colors behave-and helps you to build the combination of research and intuitive ski |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (192 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781780674353 9781780671956 |
