Comic-con and the business of pop culture what the world's wildest trade show can tell us about the future of entertainment
From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York :
McGraw-Hill
[2012]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629486606719 |
| Sumario: | From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (1 v.) : ill Available also in a print ed |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781280679421 9786613656353 9780071797030 |
