How to set up & run a fashion label
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Mead...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Publishing
2012.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629463006719 |
| Sumario: | No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashio |
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| Notas: | First published in 2009. |
| Descripción Física: | 1 online resource (200 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781780672199 |
