Safeguarding intangible assets
Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 perce...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Butterworth-Heinemann
2014.
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| Edición: | 1st edition |
| Colección: | Gale eBooks
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629385306719 |
Tabla de Contenidos:
- Front Cover; Safeguarding Intangible Assets; Copyright Page; Contents; About the Author; Acknowledgments; Introduction; How It All Began; Emergence and Integration of Intangible Assets; My Purpose for Writing This Book; Homegrown Intangible Assets; Value and Functionality of Intangible Assets Can Fluctuate; Intangible Assets: Tested, Practical, and Valuable; Using This Book; Reference; 1 Intangible Assets; Moneyball and Intangible Assets; Intangible Assets: The Unseen, Underused, and Undervalued Elephant in The Room; Helping Companies Ease Out of the Economic Doldrums
- Intangible Assets Frequently Fall Under Conventional MBA/CPA RadarIntangible Assets Routinely Comprise More than 80% of Most Companies' Value and Revenue; Management Teams' Self-deprecating Perspectives about Intangible Assets; Paradigm Shift to Intangible Assets Is Not a "Bubble" That Will Burst; There's No Better Time to Engage Your Company's Intangible Assets; Intangible Assets Require Regular Management and Monitoring; Intangible Assets Are Not Theoretical Musings Only to be Embraced in University Lecture Halls; Relevant and Forward-Looking Model; Global Business Perspective
- Reluctance, Hesitancy, and IndifferenceMultitasking, Time-Constrained Readers; References; 2 Managing Intangible Assets; The Impetus for Producing Genuine Value; Have You Ever Thought About It This Way?; Economist Intelligence Unit Survey; Dr. Deming and "All Things Management"; Strategic Planning and Intangible Assets; Strategic and Collaborative Business Decisions; Unlocking Managerial Mysteries to Intangible Assets; Intangible Asset "Tipping Point"; Intangible Assets: The Hand in Front of Our Faces; Intangible Asset and Intellectual Property Values Are Not Static
- Ten Facts Management Teams Absolutely Need to RememberMake Intangible Assets Part of the Business Management Lexicon; Achieving A More Intangible Asset-Conscious Business Community; References; 3 Intangible Assets Business Transaction Due Diligence; A New Look at Due Diligence: Focus on Intangible Assets; Business Transaction Due Diligence; The Primary Objective; Acquiring the Real Picture of A Company's Financial Health; Highly Proactive Approach to Due Diligence; Mitigate Potential for Problems, Disputes, and Challenges by Conducting an Intangible Asset-Focused Due Diligence and Busin ...
- Questions That Must be Addressed Prior to Deal ClosureBenefits of An Intangible Asset Strategist; Costly, Time-Consuming, and Sometimes Irreversible Risks, Challenges, and Disputes; Intangible Asset Strategist Risk Officers; Unwarranted Sense of Urgency Should Not Dominate Intangible Asset Strategists' Due Diligence Methodologies; Pre- and Post-Transaction Due Diligence and Asset Monitoring Are Essential to Success; Responsibilities for any Due Diligence Team; References; 4 New Dimensions for Company Management; Safeguarding Intangible Assets Throughout Their Life Cycles
- Safeguarding Intangible Assets
