Safeguarding intangible assets

Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 perce...

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Detalles Bibliográficos
Otros Autores: Moberly, Michael D., author (author), Romer, Brian, editor (editor), Purdy, Russell, designer (designer)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Oxford : Butterworth-Heinemann 2014.
Edición:1st edition
Colección:Gale eBooks
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629385306719
Descripción
Sumario:Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to
Notas:Description based upon print version of record.
Descripción Física:1 online resource (xxii, 167 pages)
Bibliografía:Includes bibliographical references at the end of each chapters and index.
ISBN:9780128006023