Chasing the monster idea the marketer's almanac for predicting idea epicness
The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasi...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons Incorporated
[2011]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629346706719 |
| Sumario: | The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's ""idea measurement"" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by r |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (244 p.) |
| Bibliografía: | Includes bibliographical references (pages 199-208) and index. |
| ISBN: | 9781118060704 9781118060711 |
