Innovative intelligence the art and practice of leading sustainable innovation in your organization
Innovation is a key source of competitive advantage, but it remains frustratingly elusive for many organizations. Too many organizations try to improve innovation by focusing on one element at a time, particularly in the area of new products and services. They train individuals, hire more creative p...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Mississauga, Ont. :
J. Wiley & Sons Canada
c2011.
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| Edición: | 1st edition |
| Colección: | New York Academy of Sciences
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629303106719 |
| Sumario: | Innovation is a key source of competitive advantage, but it remains frustratingly elusive for many organizations. Too many organizations try to improve innovation by focusing on one element at a time, particularly in the area of new products and services. They train individuals, hire more creative people, or create specialized innovation departments. Yet, for most organizations, these investments yield only disappointing results. They have not had sustainable solutions-practical and reliable programs that deliver long-term, predictable results. Instead, they have had an endless array of partia |
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| Notas: | Includes index |
| Descripción Física: | 1 online resource (306 p.) |
| Bibliografía: | includes bibliographical references and index. |
| ISBN: | 9780470964088 9781280588464 9786613618290 9780470964071 |
