The handbook of market intelligence understand, compete and grow in global markets
"This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set...
| Otros Autores: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
West Sussex, England :
John Wiley & Sons
2014.
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| Edición: | Second edition |
| Colección: | Wiley UBCM ebooks.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629267606719 |
| Sumario: | "This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization."-Carlos Jose Fonseca, SVP/Group Head Global Marketing Strategy, Planning and Analytics, MasterCard "Forward looking market understanding is what any CEO needs for securing successful business today and i |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (289 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119208082 9781118923603 9781118923610 |
