Sams teach yourself Google Analytics in 10 minutes

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it! 10 minutes...

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Detalles Bibliográficos
Otros Autores: Miller, Michael Author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] Sams Pub 2011
Edición:1st edition
Colección:Sams Teach Yourself -- Minutes
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629253506719
Descripción
Sumario:Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it! 10 minutes is all you need to learn how to… Quickly create a Google Analytics account and add Google Analytics to your site Define goals and measure how well your site is achieving them Track visitors from search engines, pay-per-click advertising, email, and other sources Discover the pages your visitors view, how long they stay, and where they exit Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files Identify your best and worst content, and fix poorly performing pages Improve your site by tracking error pages and broken links Measure AdWords traffic, position, and e-commerce performance Manage Google Analytics through the Dashboard Customize Google Analytics to work more effectively with your site Capture more accurate information by filtering out internal traffic Choose the right reports and data, understand them, and act on what you learn
Notas:Bibliographic Level Mode of Issuance: Monograph
Descripción Física:1 online resource (xvi, 218 p.) : ill
ISBN:9780132120777
9781282658844
9786612658846
9780132120753