Competitive intelligence for information professionals
Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the ""outside-in"" approach, based on their organization's strategic needs and objectives. Competitive...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Waltham, Massachusetts :
Chandos Publishing
2015.
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| Edición: | 1st edition |
| Colección: | Chandos information professional series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629218206719 |
| Sumario: | Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the ""outside-in"" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-or |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (142 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780081002438 |
