SPIKE your brand ROI how to maximize reputation and results
Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brandmessages each day. Marketers call this "creating engagement,""and each comment, share, or re-tweet is supposed to be a win. Butis this deluge of content really working to...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, California :
Jossey-Bass
2015.
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| Edición: | First edition |
| Colección: | ASAE/Jossey-Bass Series
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629210206719 |
| Sumario: | Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brandmessages each day. Marketers call this "creating engagement,""and each comment, share, or re-tweet is supposed to be a win. Butis this deluge of content really working to shift perception,change behavior, or sell products? The truth is, only 5% ofpeople say that social media has a profound effect on theirpurchasing decisions. Moreover, only 2.7% of people are willing tostick their neck out on the line to recommend your brand via socialmedia, a factor known as "social risk." In SP |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (243 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119245803 9781118976678 9781118976685 |
