Brilliant marketing : what the best marketers know, do and say
Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Pearson
2012
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| Edición: | 2nd ed |
| Colección: | Brilliant series Brilliant marketing
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629193206719 |
| Sumario: | Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers. Brilliant outcomes: · Understand the ideas, actions, campaigns that make a real difference. · Get a complete marketing skill-set to seduce and inspire. · Be a master of strategy from thinking to planning to execution. |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource (xvi, 320 p.) |
| ISBN: | 9780273769576 9781280780820 9786613691217 9780273769569 |
