Layered retail merchandizing strategies to capture all customer behaviors
"This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of custo...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FTPress Deliver
c2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629150606719 |
