Layered retail merchandizing strategies to capture all customer behaviors
"This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of custo...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FTPress Deliver
c2010.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629150606719 |
| Sumario: | "This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of customers--"Quick," "Fill-In," and "Stock-Up"--exhibit distinctive shopping behaviors. Given these multi-perspective features of retailing, retailers should rethink how they merchandize and rethink the idea of the store as a community warehouse"--Resource description page. |
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| Notas: | Description based on resource description page (viewed Sept. 28, 2010). "An e-burst of inspiration from the best books"--Cover. |
| Descripción Física: | 1 online resource ([8] p.) : ill |
| ISBN: | 9781282658875 9786612658877 |
