PaperbackSwap.com
This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to th...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Pearson
2014.
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| Edición: | 1st edition |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629138206719 |
| Sumario: | This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College. |
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| Descripción Física: | 1 online resource (18 pages) |
| ISBN: | 9780133823622 |
