Escaping the survival trap at the bottom of the pyramid
This Element is an excerpt from Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation (9780137079261) by Eric Kacou. Available in print and digital formats. Why the world’s poorest stay so poor: understanding the real root cause to create soluti...
Autor principal: | |
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Upper Saddle River, New Jersey :
FTPress Delivers
2010.
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Edición: | 1st edition |
Colección: | FT Press Delivers elements.
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Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629128806719 |
Sumario: | This Element is an excerpt from Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation (9780137079261) by Eric Kacou. Available in print and digital formats. Why the world’s poorest stay so poor: understanding the real root cause to create solutions that really work. Finding ways to solve poverty while tapping into economic opportunity at the “Bottom of the Pyramid” requires that we discover why poverty persists. Getting to the root cause requires we look at the problem from the perspective of typical individuals in “Bottom of the Pyramid” markets. Let’s consider them. |
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Notas: | Description based on resource description page (viewed Mar. 30, 2011). "An e-burst of inspiration from the best books"--Cover. "This Element is an excerpt from Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation (9780137079261) by Eric Kacou"--Resource description page. |
Descripción Física: | 1 online resource ([25] p.) |
Bibliografía: | Includes bibliographical references (p. [24]-[25]). |
ISBN: | 9780132695015 9781282941519 9786612941511 9780132694988 |