Marketing strategy from the masters : collections

Marketing strategy from the masters collections

"Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tig...

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Detalles Bibliográficos
Otros Autores: Kotler, Philip, author (author), Lee, Nancy, author, Farris, Paul, author, Bendle, Neil, author, Pfeifer, Phillip, author, Reibstein, David, author, Light, Larry, author, Kiddon, Joan, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Upper Saddle River, New Jersey : FT Press 2010.
Edición:1st edition
Colección:FTPress Delivers collections.
Materias:
Marketing.
Marketing > Social aspects.
Branding (Marketing)
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629068906719
Tabla de Contenidos:
  • Marketing in the public sector / Philip Kotler, Nancy Lee
  • Marketing metrics, 2nd ed. / Paul W. Farris ... [et al.]
  • Six rules for brand revitalization / Larry Light and Joan Kiddon
  • Real-time marketing for business growth / Monique Reece.

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