Marketing strategy from the masters collections
"Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tig...
| Otros Autores: | , , , , , , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, New Jersey :
FT Press
2010.
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| Edición: | 1st edition |
| Colección: | FTPress Delivers collections.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629068906719 |
| Sumario: | "Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tightly link marketing with business performance ... bring powerful marketing strategies to the public sector ... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon."--Resource description page. |
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| Notas: | Title from resource description page (viewed Feb. 4, 2011). |
| Descripción Física: | 1 online resource (1 v. (various pagings)) : ill |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9781282885424 9786612885426 9780132617543 |
