The truth about best branding practices collection
150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your sale...
| Otros Autores: | , , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Upper Saddle River, N.J. :
FTPress Delivers
c2011]
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| Edición: | 1st edition |
| Colección: | Truth about (FT Press)
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629058506719 |
| Sumario: | 150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane |
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| Notas: | Title from resource description page (viewed Feb. 17, 2011). Imprint from p. [3] of cover. "FT Press Delivers collections"--Cover. |
| Descripción Física: | 1 online resource (1 v. (various pagings)) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781282887480 9786612887482 |
