Social networking for promoting you as a brand

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You’re the brand. Learn how to use social media to promote your...

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Detalles Bibliográficos
Otros Autores: Solis, Brian Author (author), Breakenridge, Deirdre Contributor (contributor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] FT Press 2010
Edición:1st edition
Colección:FT Press Delivers elements.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629050706719
Descripción
Sumario:This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You’re the brand. Learn how to use social media to promote your brand more effectively than ever before. Thinking of social networks as personal playgrounds will come back to haunt you and your clients. As a marketer, your collective “brand” can also impact the brands you might represent. The one thing that connects everything is you. You’re on the frontlines for everything related to you-- and everything you represent, now and in the future.
Notas:Bibliographic Level Mode of Issuance: Monograph
Descripción Física:1 online resource ([7] p.)
ISBN:9781282518162
9786612518164