Case studies in strategic management a practical approach
Through handpicked cases from a variety of areas and business houses, this book illustrates how strategic management can be used to achieve better operational performance and strengthen their services by aligning business goals with performance measures.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
India :
Dorling Kindersley
c2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629028506719 |
| Sumario: | Through handpicked cases from a variety of areas and business houses, this book illustrates how strategic management can be used to achieve better operational performance and strengthen their services by aligning business goals with performance measures. |
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| Notas: | Cover title. |
| Descripción Física: | 1 online resource (xviii, 222 p.) : ill |
| Bibliografía: | Includes bibliographical references. |
